Lugz threatens legal action for Eminem iPod ad

by **AspirinE** » Oct 26th, '05, 17:58

Lugz threatens legal action for Eminem iPod ad
Posted Oct 26, 2005, 7:00 AM ET by Dave Caolo
Filed under: Analysis / Opinion, Apple Corporate, iPod Family

This could get ugly. You may remember Steve presenting the Eminem iPod ad at a press conference earlier this month. He seemed really proud of it, and it got a great response from the crowd. The immediate consensus was that it was another winner, right up there with the original silhouette ads. More after the jump.

[Via Cult of Mac]

Then the ad disappeared from Apple's site that same day without explanation, only to reappear later, both online and on TV. Last week, Justin Booth-Clibborn (executive producer for Psyop who made the Lugz ad) said that while the two ads were "strikingly similar," he had no plans to "make waves." I thought, like others, that it ended there. I was wrong.

In a report by The New York Times, Executive VP of Lugz Larry Schwartz said, "We're very upset...We think very highly of Apple, [and] we don't understand how this could have happened." While I am able to see the iPod spot as a natural progression of the silhouette ads, the colors and feel of the two are undeniably similar. What do you all think? Did Apple (intentionally or not) cross the line?

http://www.tuaw.com/2005/10/26/lugz-thr ... m-ipod-ad/

by **Ðirty Ðozen** » Oct 26th, '05, 18:08

.no comment....who knows...mybe yes mybe no

we have to find out one way or another...

by **misa** » Oct 26th, '05, 22:03

I DONT WANT TO SOUND STUPID BUT I DONT UNDERSTAND :unsure:

by **McVicar** » Oct 26th, '05, 23:25

props on the news man ... I don't remember seeing the Lugz ad ... has anyone seen it??? are they really alike?

by **Hunneh_Buns** » Oct 26th, '05, 23:26

I don't think i ever saw Lugz's ad

by **claire01** » Oct 26th, '05, 23:51

Don't think I've seen it either

by **EMIN3M** » Oct 27th, '05, 04:56

y would eminem get sued?....he just appeared in the commercial?...y does everyone want eminems money!!!!!....

by **stealth** » Oct 27th, '05, 05:06

wats so bad about it? its now hit australia n it isnt baned yet

by **Ðirty Ðozen** » Oct 27th, '05, 05:28

I'v never seen it too !!!

by **Ðirty Ðozen** » Oct 27th, '05, 05:32

EMIN3M wrote:y would eminem get sued?....he just appeared in the commercial?...y does everyone want eminems money!!!!!....

i dont this they'll be sueing him..it will be apple who they should be sueing....

by **BlaqReaper** » Oct 27th, '05, 07:21

I doubt eminem is being sued for this, it sounds more like apple is in trouble.

by **MindFreak** » Oct 27th, '05, 13:48

I'v never seen it ... and no comment :whistle:

by **remco_sopi** » Oct 27th, '05, 14:01

i haven't seen it :unsure:

by **dgentz** » Oct 27th, '05, 19:02

never seen the lugz

by **Geminem** » Oct 28th, '05, 08:40

yeh they are not sueing eminem. eminem only appeared in it. they are suein apple for copy of design like the colours and shit. why wud u sue over that anyway. what people do for money :boxing:

Lugz threatens legal action for Eminem iPod ad

Lugz threatens legal action for Eminem iPod ad

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