Insurance company slogan competition

[notoriouS-K-M]

Four insurance companies are in competition. One comes up with the slogan "Coverage from the cradle to the grave."
The Second one tries to improve on that with "Coverage from the womb to the tomb."

Not to be outdone, the third one comes up with "From the sperm to the worm."

The fourth insurance company really thought hard and almost gave up the race, but finally came up with "From the erection to the resurrection."