Ben McPhee, an Australian, managed to keep 16 yo-yos spinning at the same time by hanging them off hooks, his fingers, and even ears and teeth.
The previous record was nine simultaneous spinning yo-yos. The new record was broken at the London Toy Fair but has yet to be ratified by Guinness World Records.
His performance came as toy retailers and manufacturers declared 2010 to be the year of the yo-yo after impressive sales in recent weeks have helped the struggling toy market post positive sales gains.
David Strang, the managing director of Wicked Vision, the distributor of Duncan yo-yos, said: "Since November they have been selling ridiculously well. We are up about 1000 per cent at least – ten fold on the sales we were having a year ago.
"Yo-yos, generally over the last 80 years, have gone in seven to eight year cycles. It's a generational thing. A ten-year old has never really seen one, but his older cousins, father and grandfather have. But this time around we haven't seen a proper global craze since 1998. I think video games and the internet left yo-yos behind."
Retailers reckon that as many yo-yos could be sold this year as in 1998, the last year there was a global craze. In this year nearly four million were sold in Britain – the equivalent of one for every three children in the country
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