What I love about Em this time around is that everything outside the album is falling in place too. And I'm not saying that it hasn't happened before but anyway. As EmBase mentioned, if you watch the SNL or the Rap God performance, attention has been payed to all details. The clothing, the scenery, the body language. With him having his hair dyed, the awesome music videos, as well as the interviews we've had so far - everything feels so congruent and it's like there's a whole theme going on. I'm not sure if I'm being clear in what I'm trying to say, but with this album Everything seems to be in the right place. Like with Relapse and Recovery there were the accents, the shouting, the awkward performances, corny punchlines etc. With MMLP2, I see pretty much nothing wrong.
Also, while I've seen a lot of Hip-Hop fans hating, the general public seems to love it. I played some songs to a lot of friends/cousins who aren't into rap like that, and they all loved it.