Yeah and well um, did you happen to look into that? Because I think you'll find Eminem sued Apple for using "Lose Yourself" in that commercial,
without his permission.
N.E.R.O. wrote:As For The Sell-Out:
Wikipedia

:
The Real Slim Shady" was not included on the original copy of The Marshall Mathers LP before its release. Interscope Records Jimmy Iovine wanted Eminem to have a song to introduce the album, similar to the way "My Name Is" was the first single on The Slim Shady LP.
And what's wrong with that? Writing a song to be a hit (providing it isn't the sole aim and doesn't steam-roll the subject-matter) is not selling-out it's common sense. Eminem obviously wants people to hear his music else he wouldn't of chose it as a career. Selling WITHIN your own art, on your terms is the name of the game, it's an upshot. But essential.
So, writing a song with a slightly broader sound for the sake of hooking people in, to buy the album is a logical thing to do. It's a compromise but not a total compromise and not of his integrity, examine the lyrics of those songs, did he not stay true to himself or his character?...
It's within his own art. All he did was make the songs 'bigger' and slightly catchier, though all his songs are catchy. He obviously wants people to buy his albums, why wouldn't you... you want people to hear your work. And he expressed his annoyance with having to provide hits in "The Way I Am", on the same album. Which was totally honest, brutal artistic expression.
N.E.R.O. wrote:To Me It's Sell-Out To Be On Your Labels Boss' Dick Knowing All He Cares About Is SELLING.. Or Rapping That You Pee (Rihanna) And Tickle (P!nk) Somebody In A Humiliating Manner And Then Collaborate With Them For The Sake Of Popularity

..
Well you say that like a record-label boss has a choice in not caring about selling...
Quite obviously Jimmy Iovine cares about more than selling and for the most part lets the artist be whatever they want to be. Hence Eminem's career, hence Lady GaGa.
But at the same time, OF COURSE he needs them to sell. How do you expect a record label to stay afloat with no income? a record label is a business and a business needs a turnover, to create more business, to provide the distribution. So aiming to sell, AS A BUSINESS, is not selling-out, it's the only viable option for existence.
And as for Eminem complying to that, what's the alternative? Refuse to create a catchy single and have nobody here your music, end up broke and be unknown... integrity is commendable and he's highly integral, but it only goes so far. You still have to play the rules at some point, to have a voice. So in that position, of course he's going to create a hit to create the success. But for the most part, it's all on his own terms and even the hits are barely compromised.
--
As for the Rihanna comment
I cannot believe how dumb people are in respects to this. What happened to Rihanna? She got beaten black and blue by Chris Brown and she was one of the most public, high-profile victims of domestic abuse in recent times, since Tina fucking Turner.
And Eminem chose to use her on?... a song about DOMESTIC VIOLENCE.
Do you seriously think that's a coincidence. Given that he's done the same kind of things many times and it's his main secret weapon, artistically. Such as performing with Elton John in front of GLAAD protesters at the height of homophobia claims and misunderstanding...
So, of course he probably thought using her would make the song big but there's nothing wrong with that if there's an artistic aim at the root. And the fact he paired a very high-profile domestic violence victim who happens to be a globally recognized singer, on the chorus of a realistic and brutal domestic violence song, is a great great move.
And thinking he did it solely for popularity or not seeing the true aim, is... beyond missing the point. If you can't even see the obviousness in what he did there maybe you shouldn't be listening to Eminem nevermind analyzing and dismissing him. Because if you don't get that, I don't know what you do get. It's also heightened given the view of him as a violent misogynist (at least in his music).
SO - To sum up...
Writing a catchier song, on your own terms, to introduce YOUR album, YOUR LIVING - YOUR ART, YOUR PASSION, to make it heard by more ears, or collaborating with artists
you (as in
you, not the artist) happen to dislike, for reasons other than the collaboration itself ie. artistic paradox...
Is
NOOOOOOOOOOTHING <<<< Like slapping your name on a fucking ice tea ad for millions of dollars.
That's the fucking definition of selling-out. He literally loaned / SOLD-OOOUT - his name, loaned it out to a company and product he has no logical affiliation with and would not otherwise be affiliating with if not for the money. It doesn't get more clear-cut. And nothing that you mentioned, is even close or similar to that. He's done things in poor taste, he's been lazy, he's done all sorts. But he's never sold-out. Until then.