Ella wrote:^ how do u kno Em doesnt like ice tea ? loool how do u kno he liked the concept of the ad and the fact the the only other ppl to ever do it was Ozzy Osbourne & Frank Sinatra..?? why wud his ONLY motivation be money if he has millions of it ???
lol just cos ur a DIE hard Eminem fan doesnt mean u kno him personally
I don't KNOW that, but I think it's naive to assume he seriously did that ad because he loves the ice tea so much. He's very shrewd, he's well-aware of what a sell-out is and, I believe even said in The Way I Am (book) he's not about endorsing products etc. It was a needless compromise.
Do you think he'd endorse them for free? No, it's c ash thing. He might very well even like ice tea but get serious man. He probably did it to raise his profile before launching new artists. But it's still whoring your name out.
I'm sure he likes a lot of things, but he doesn't go around endorsing them 24/7. Obviously money is the incentive. His justification for using autotune on Relapse (even though it was ironic) was 'everyone else is doing it'. So I bet he probably thought that about ads, but found a way to flip it just enough but said 'fuck it everyone else is doing it', and it's an insane amount of money.
Also switched to popular producers and... I just think he's beginning to worry he's losing touch with things and is just following the crowd a lot now.