cityfan31 wrote:Eminembase I think you talk a great deal of sense, but I disagree with you over the fact that this advert was not an extension of his 'art' as you put it.
The advert completely and utterly put his personality across, it put his shady personality across. It was pretty much an advert for himself. You could say it was a symbiotic advert where both causes helped each other.
You don't seem to acknowledge that the manner in which he did the advert IS important. If you think that him 'creating' a clothing range is not selling out, yet this is, then I fear we can never agree. Like clothes has anything to do with his 'art'? Do you think he designed the clothes? He literally just put his name to them too. Did he even wear any of them?
Do you see what I mean?
Yes I've already spoke to this...
You seem to think because the ads are good it's not selling-out lmao. You can still sell-out tastefully, it doesn't need to be awful to be selling-out.
It's the motive, which makes it selling out.
Eminem does not = ice tea. But Eminem now did once = ice tea, for a price-tag. Therefore, he SOLD (out) to THEM>Himself, he sold them the rights to his image, name and persona, he sold them the right to use all that about him, as leverage for their product - which he would not be endorsing if not for the money...
Call the ads classy, genius, crap, amazing - Doesn't matter. What I have just said, is what makes it selling out.I know they conveyed Eminem in the ads, that does not matter. He's obviously going to find a way to flip it and justify it within the ad, he'd always do that... Plus those are modern, innovative ads, that's just good marketing. It doesn't change the reality or the intent.
But by your logic, if he got offered $1mil to do a song with Backstreet Boys and did it, but the song turned out GOOD, and he remained the same Eminem in the song - That's not selling-out? He still compromised his integrity by selling himself / his name / himself as a public-figure and artist, to willingly associate all that, with something he wouldn't otherwise want to be associated with, or which has no direct link to him - FOR money. That is selling-out.
He put a price-tag on his name. There is no clearer definition of selling-out. He didn't compromise his image in the sense of breaking character or persona, but he compromised it by default, by attaching it to an arbitrary product for $$$, he
sold out his 'brand' for cash.
Selling-
out.
The reason creating a clothing line is not selling-out is because that's an extension of him. That's his brand, it's an artistic endeavor, he's not endorsing something unrelated to him for a price-tag, he's using initiative and off-shooting his passion in another sector, under the 'Eminem' umbrella.