Eminem is not a punchline rapper. Simple as that.
I have nothing wrong with Eminem attempting to do punchlines since his comeback. But surely by now he realises how it's ruining most of his verses?! Surely someone by now has told him how he isn't very good at them and they're not clever at all.
Let's take his latest verse, as an example.
Fuck, it’s fuckin’ rainin’! Shit, there’s lightning!
Bitch, it’s thunderin’, ’cause I’m cussin’ up a storm
Pretty much the same shit as Recovery Em. Take a phrase ('cussin a storm') and make that phrase literal - cussin = use swear words. 'storm' = describe a storm. Royce uses the similarly shitty technique in his verse on one line.
It's the simpliest method - anyone on here could do it.
Now the bit that everyone is blowing their load to:
You 2000 and late, man, and Will I ain’t, I’m the bad guy
Type of guy that’ll drag five girls up on stage
Pour ice in their pants, and the first one who pees gets a black eye
I get the wordplay. Black Eyed Peas. Fergie peed herself once. Will I Aint, 2000 & Late. I get it all.
But the thing about wordplay is it has to mean something outside of the actaul wordplay itself. And this doesnt.
Pour ice in their pants? Drag five girls on stage? Give them a black eye because they pee themselves?
Maybe I'm missing something but to me, it's complete gibberish and nonsical. He's conceding making sense for wordplay. He's conceding having logical lines for wordplay. In the same way you can have forced multies, here you have forced wordplay/punchlines.
Eminem's main strength is rhyming. Why isn't he playing on this strength? Why is he jumping on a bandwagon of punchline rhyming? He could have used Relapse as springboard to move the rhyming (and flows) he displayed on there in better content and concepts (he'd started this with Deja Vu).
The main problem is he'll be working with Slaughterhouse & Yelawolf (punchline emccees) and I can only imagine this to encourage him even more to use them.