During those conversations Steve told me about the book he was writing and explained its premise: that hip-hop culture had so greatly affected American culture that it became part of the marketing language and attitude of the mainstream which eventually forced Corporate America to embrace it and ultimately utilize it. Eventually that obviously led to the topic of Eminem and his part in the process. Steve asked to interview Eminem about the subject, and the conversation appears in the book's epilogue. If you get the opportunity pick the book up. There's a very intelligent discussion and explanation of the theory of "tanning" as an American phenomenon that is sure to spark conversation.
http://bunyanchopshop.blogspot.com/2011 ... erica.html
If anybody can get the chance to pick up this book and type/scan Em's part, that would make a lot of people very happy.