"With Em, you've got a guy that maintains his iconic status by probably being a little more mysterious than a lot of artists today," said Christian Clancy, a former Interscope marketing exec who now handles Eminem's marketing strategy exclusively. "In an age of really heavy artistic transparency he kind of flies in the face of convention. So how do you market around that?"
Relapse. wrote:"With Em, you've got a guy that maintains his iconic status by probably being a little more mysterious than a lot of artists today," said Christian Clancy, a former Interscope marketing exec who now handles Eminem's marketing strategy exclusively. "In an age of really heavy artistic transparency he kind of flies in the face of convention. So how do you market around that?"
http://adage.com/article/special-report ... es/148712/
Just Silver wrote:he was a marketing director for eminem just surprised no one else knew that
Sam. wrote:Just Silver wrote:he was a marketing director for eminem just surprised no one else knew that
You kinda answered your question with this post.
Geno wrote:I don't wanna have a kid with Zabe tbh.
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