It would actually be a smart move. Eminem could release his album in October, using his birthday as a sale boost. Some stans are going to act like they owe him a present a buy the album.
But there are also the BET Awards. He's probably going to perform or have a cypher with the Shady crew there. So it would be smart if he could release his album right before or after it and have a big buzz like he had in 2011, especially with Slaughterhouse and Yelawolf dropping their project soon too.
Discuss