Is that he knows nothing about Social Media and spends no time on his accounts. Countless amounts of other rappers and stars try to promote themselves on twitter, youtube, etc.. for exposure. Got to respect Em for not tweeting all the thoughts in his head. He doesn't need to personally connect with his stans, the numbers speak. As a matter of fact, part of the reason we're so drawn to Eminem is that he's always being somewhat mysterious. Twitter is designed to take all mystery out of the stars and let them pour all their thoughts out into the world. I believe that doing so dilutes their brand and overexposes them, even makes them look like idiots, and gives haters extra ammunition.
But Eminem's staff does it right. You won't ever see Eminem on twitter, talking about what he ate for lunch, or how proud he is of Halie. And right now Em is being pretty discreet as far as the album. You're only getting pertinent updates. So far, just the cover and name of the album, and a music video. Maybe prior to that, hints on Instagram and photos of him flipping us off. He's not yapping and yapping about how MMLP2 is going to be the bomb. We're living in a digitally addicted cyber world, where social media seems to be a prerequisite and a manufactured need for everyone, and yet Em just hires people to maintain it for him intelligently, and doesn't spend a minute on the internet, yet surpasses every other star or athlete who all act like a bozo on it. So why should Eminem learn how to use a computer when he's already the cream of the crop in terms of social media popularity? He doesn't need marketing skills, his brand takes care of all that. Em's old skool. You just gotta love that.