His first was, "I am whatever you say I am." After critics were driving him insane over accusations of viowence towards womennnnn and gayssss (the latter just from two bits in My Name Is), it suddenly hit Eminem how he wanted to approach it. Rather than making the mistake so many celebrities made, trying desperately to clarify and/or apologize for offending people, which is a lost cause, Eminem decided to embrace it and do whatever it was that was pissing people off as much as he could, just to see if they ever got the message that he was doing it to piss them off...and if they didn't, at least he could be amused by how clueless they were.
Now, in the MMLP 2 era, Eminem was clearly made aware of what many of his critics were saying about him these days. "Eminem iz jus' desperately tryin'a remain RELEVANTZZZZ...how can he remain relllllevant, ohhhhh, how can he remain a rellllevant arrrrtistttt?"
Enter the, "I just rap" philosophy. Eminem finally realizes just how large a disconnect there is between he and the music critics. They think he gives a flying fuck how many albums he sells, whether snooty music critics like his work, and they think he is trying to make political statements about how much he hates women and gays when he says "bitch" and "faggot." They think Eminem sits around trying to think about how to remain "relevant" in pop culture and thinking in their pretentious, pseudo-intellectual terms about "irreverence" and "culture" and his goal is to be accepted by them.
So he has finally had enough of this hilarious BS, and he's trying to hammer home the point that he's just a rapper, and his approach towards music consists of, "I mean, that's a pretty dope beat, man. Like, I think it would go good on this album, and, you know, I'ma lay the chorus first and then I'll figure out, like, what kinda lyrics I'll put on the verses to fit the mood. I got, like, a lot of compound syllables and sandwiched rhymes, but I'm really feelin this, man."
Of course, it won't work, because their worlds are so far away. They can't relate to Eminem having a blue collar w-gger personality, surrounded by black dudes, and the only thing discussed when they make music is what's "dope," "sick," what they're "feelin," and what's "real hip hop."
But it's interesting to me nonetheless, as it gives this era something in common with that of MMLP. Eminem's actually thinking about the media again.