http://www.worldstarhiphop.com/videos/v ... MZ6922GgP0
~9:30 and on they discuss why Em opted out of doing sponsorship. Kind of interesting considering he just recently did two. What makes it a bit more interesting is Paul uses cola (a beverage) as an example of what fans wouldn't want. That's pretty similar to the Brisk promotion. I'm not hating I just thought it was an interesting clip. Actually, you should watch the whole clip it is a pretty good watch.