Part of it:
Is "Hammer Dance" as commercial as you're gonna go?
Joell: "Well, that's the beauty of being signed to Shady Records, 'cause our CEO is Eminem, and you guys are all familiar with how lyrical he is, right? We're not compromising our pen to put any of our records in any direction. Now, there's bigger production, a LOT more time. We did the first album with E1 in six days. The album's gonna be larger 'cause we had a lot more time to work with, and now our resources are open 'cause we're on a label. We're in this situation because we're ill, and we're dope."