I find it interesting that most people think Dre is the one who made Em. Em was actually discovered by Dean Geistlinger and Evan Bogart, Interscope A&Rs.
I think this letter from 2000 is very interesting:
There were a few pieces of information that were excluded from Hilburn's article. First, Eminem was supported and basically raised by Marky & Jeff Bass, founders of WEB Entertainment. They continue to have Eminem signed to WEB Entertainment. Not only that, but FBT Productions, also owned by them, produced 85% of the first album and various tracks on the new album. I feel they were represented poorly in the article, for they are a huge part of the reason Eminem is who he is today.
Second, Eminem was not solely discovered by Dean Geistlinger. While working for Interscope Records, we both attended the 1997 Rap Olympics, received a demo from Eminem--the demo that was eventually passed on to Jimmy Iovine, co-founder of Interscope--and the rest is all she wrote. I have since left Interscope, although I am still an A&R consultant to Tom Whalley, who is the label's president.
EVAN K. BOGART
http://articles.latimes.com/2000/may/21 ... t/ca-32409