Know why Em/Shady's marketing is terrible? The staff

[Wreck]

Very interesting topic, and and a lot of good points made in this thread, but going back to the first page, to the person that said that Slaughterhouse didn't sell well enough because of the product, I agree, but their first album was very good and it didn't sell. People want popular music. As much as Em hates to admit it, he falls under popular music. When you sell 80 million records, you're popular, doesn't mean you make corny songs, it's popular material. So anyways, I'm not a marketing or advertising major, or employed by a company to be one, but I can tell you that if the product is excellent, it doesn't always necessarily mean that the product will sell very good. You have to be under a name that will market your music and advertise your product well enough that once you release the project, it'll sell like it's supposed to.

Interscope advertises & markets 50 & Em pretty good, but mostly they sell because they came out with popular albums. 50 makes music for women and clubs, Em makes music that females and males can listen to, due to the music being not only lyrical, but popular (mostly due to the lead single being a fun record, which usually doesn't reflect the nature of the album). I bet Interscope doesn't market/advertise their other artists as good, because they know 50 and Em will both individually sell around 10 million per project, and the more records sold via popularity and promotion, the better, & higher paychecks for them.

[UofLCard]

Yelawolf is an alright looking dude. He's better looking than Mac Miller...

[JamaicanPattlez]

Yelawolf is an alright looking dude. He's better looking than Mac Miller...

And look how popular he is... making tracks with Ariana Grande, chilling at award shows, and pissing off Donald Trump.

[TonyTilt]

The problem with Shady Records isn't marketing. It's deeper than that. 50 Cent did so well because he is the type of artist you do sign when you want to make money and sell records (it helps that Aftermath and Interscope were also backing him up).

You can't expect for a group like Slaughterhouse to appeal to the same audience as 50 Cent.

I loved Slaughterhouse's first album and have always been a Royce and Joel fan, but signing them was a bad move IF the intent was to make mainstream music....it just doesn't work with a group consisting of 4 lyricists trying to out-rap each other. It was a cluster fuck.

Now, Yelawolf is another story. His image is HIGHLY marketable. He's got the tattoos, the party attitude, the different hair cut, very marketable...especially in America. Now, his music has always leaned to the mainstream side. You don't have to look further than Trunk Muzik and 0-60 for evidence.

I personally am not a big fan of hip-pop records, but Radioactive had the potential to be big. Sure, it was pop music, it SHOULD'VE been on the radio. The problem is that it was CHEAP pop music. I think that turns critics/fans/media off more than anything. You can't blame marketing for Radioactive, you have to blame budgeting.

The album was filled with washed up/no name rappers like Mystikal, Gangsta Boo, Shawty Fatt, and was filled with cliche/generic session singers that nobody cares about. Had the album looked like this it would've been all over the radio (singles with Rhianna, Lady Gaga, Trey Songz, Ke$ha, and Kid Rock) and it would've gone platinum.

1.Radioactive
2.Get Away feat. T.I & B.o.B
3.Let's Roll feat. Kid Rock
4.Hard White feat. Lil Jon
5.Growin Up in the Gutter feat. Rittz
6.Throw It Up feat. Tech N9ne & Eminem
7.Good Girl feat. Trey Songz
8.Made in the USA feat. Ke$ha
9.Animal feat. Lady Gaga
10.The Hardest Love Song in the World
11.Write Your Name feat. Rhianna
12.Everything I Love the Most
13.Radio
14.Slumerican Shitizen feat. Killer Mike
15.The Last Song


Making it big in the music industry isn't all about marketing. The music has to be there too. And if you are going to make pop music, give the radio what they want, don't make some cheap shit and expect it to fly.

And since we are mentioning credentials here, I studied Music Theory, Music Business, and Audio Engineering.

That's a sweet tracklist