by Never_Enough » Sep 7th, '13, 10:52
We agree that Em can put out an album with absolutely no promotion, just saying on FB and Twitter "My album is out tomorrow, go buy it" and still sell 300K first week, but this kind of promotion they're doing right now hypes people up and make them wait for the release of the record, which will sell more.
With artists like Eminem, it doesn't really matter having a hit or not, it just matters having his name out again a few months before the album, so that people "remember" he's out there again and then buy his album.