Now, let me start by saying I love this new album, but listening to it, it got me thinking about Eminem and what his goals are as an artist, and what we should expect as fans.
On this album, he has some deep songs and/or songs that you can describe as having focused content. Songs that don't rely on super lyrical stuff or punchlines. Not a ton of songs like that, but a few.
But in listening to his interviews during this album cycle, it seems like this is his goal:
To be the rappingest rapper who ever rapped. He has referred to "competitive rapping," more times than I'd like to count in these string of new interviews. Coming from his battle rapping roots, that's understandable. He wants to be recognized as a great, if not the greatest technical emcee. But should that really be his focus?
Can most of us agree that he's at his best when he makes songs like Lose Yourself? Songs that transcend the genre? Where he's competing against legitimate, big time artists, as opposed to bullshit rappers?
Is there anyone out there who still thinks Em can't lyrically wrap circles around most, if not all rappers? How many more times does he feel he has to prove it?
Are Evil Twin, Rap God, Wicked Ways dope songs? Absolutely. Am I gonna be listening to them 10 years from now? I'm not so sure.
I mentioned this in another thread, but Lose Yourself is like 10 years old and has been used in commercials these past few years. That's something people like Kanye and Jay will never have. They seem more focused on creating a persona/image than making songs that will age well. Even if I'm wrong about that, and they are trying to write timeless songs, I don't think they'll ever have a Till I Collapse or a Sing For The Moment. I don't see it.
When Em focuses and writes a song with direction and content and pays more attention to how the song makes the listener feel as opposed to how the words blend together, he can't be fucked with.
He seems like he'd much rather compete with people like Pharaohe Monch and Kendrick Lamar as opposed to Michael Jackson and Led Zeppelin. He's certainly in his right to do that, and he's shown time and time again, that he is a hip hop head to the core, but at the same time, he samples a lot of non-rap songs and has claimed to listen to a variety of genres, so I don't doubt he's up on other artists and their place in musical history.
I don't know how he can listen to classics from world renowned artists and not consider them competition, but listen to a marginally good rap album from a marginally good rap artist and think "oh I have to beat this guy."
Admittedly, although I listen to a lot of hip hop, it's not nearly as much as it used to be, and I'd more so consider myself a fan of music in general, liking music from rock to pop and anything in between. Am I expecting too much from him as an artist?
I just feel like he keeps himself in the rap box and it's limiting his artistic freedom. If he wrote from the mind frame of "I want to craft a good song," as opposed to "fuck, I only rhymed 3 syllables, I have to rhyme 8, I have to show them I can do it," the quality of his music would be untouchable, as it once was.