Reinvented himself in the sense of 'cool'.
(the visual elements like him speeding up between spots as he's rapping, and the visual metaphors going on... not even conceptually but just how well it was all made... is easily another level to all of his other videos. Finally feels like he's trying to push visual boundaries again too.)
With "Without Me" and TES... it kinda felt like he hit a roof... he started out totally taking the piss out of himself and being this detached caricature (SSLP) - then with MMLP, he was more of a real-world villain, then on TES it felt like both worlds met but he was natural and true to life...
Then with Encore, Relapse and Recovery - it felt like he was unsure of himself and what he was presenting; either like he was going through the motions or trying to convince himself of a presentation which didn't feel quite right.
With "Rap God" / the vid - he looks genuinely comfortable in his own skin, totally confident in his presentation and like he's found a new style to exist in 'cool' without questioning himself.
This video was definitely a VERY positive progression...
His musical and technical ability in this era is amazing. I feel a little frustrated that IMO, we didn't get a classic album out of it though, when I think there's the material there to make a classic... I just feel MMLP2 lacks a consistent vision and feel, it's just a bit of everything.
Also, I feel his writing and performance on this track... it's up there with as good as ever.
With that said, I'm finna blast MMLP2 about now. Word up.
PS. his sarcastic facial expressions throughout the Max Headroom montages >>>>