UofLCard wrote:I don't think Em will do a million first week again until they promote it as his last album.
I'm not sure. Looking at the way Taylor was everywhere during the last month -- talk shows, performances. And never out of the public eye -- there is some photo somewhere of her shopping or whatever. I think if Em did the same (at least a month before the album), it would be as big. His fanbase is every bit as solid as Taylor's, I believe. Moreover, Taylor's stuff is selling for 99 cents on the Microsoft app, but will be counted towards her sales because Microsoft paid full price for it. It won't be hard for Em to get that kind of deal. #newrules.