Papa John’s issued an apology Sunday for insulting Cleveland Cavaliers superstar LeBron James, according to the Cleveland Plain Dealer.
The newspaper reported that the pizza chain apologized for making T-shirts that featured the Papa John’s logo and had the word “Crybaby” and James’ No. 23 emblazoned on it.
To make up for it, the company will sell customers in its Cleveland-area restaurants a large one-topping pie for 23 cents, the report said.
“At Papa John’s, we’re huge fans of Cleveland, the Cavs and LeBron James,” the company said in a statement to the newspaper. “Everyone wins, and we wish the same for the Cavs and LeBron through the playoffs.”
The report also said Papa John’s will donate those 23 cents from every pizza - plus $10,000 - to the Cavaliers Youth Fund.
The shirt was created after Washington Wizards center Brendan Haywood mocked James, saying that he was whining and complaining about hard fouls in the Eastern Conference first-round series, won by the Cavaliers in six games.
Fans at the Verizon Center all wore the shirts during the Wizards’ 105-88 loss in Game Six on Friday. Blocking out the negative vibes, James collected 27 points, 13 rebounds and 13 assists for the Cavaliers in that contest.
Papa John’s presumably didn’t want to alienate James, who is one of the NBA’s biggest stars and one of its most marketable faces.